Empowering small businesses for a digital future

Small businesses are key to inclusive growth. Yet many are struggling to adapt to rapid digital transformation, particularly in the wake of the pandemic. Strive Community is equipping ten million small businesses with innovative digital solutions to enable them to build resilience and grow.
Tern Eco: supporting SME retailers on their journey to circularity

Tern Eco: supporting SME retailers on their journey to circularity

Fully closing the loop through the development of a plug and play solution that supports multiple circular models—from reuse to resale.

United Kingdom

SkyEye: Supporting small businesses to identify new customers and sales opportunities

SkyEye: Supporting small businesses to identify new customers and sales opportunities

Using marketing analytics and transaction data to enable better decision making for MSEs to benefit from operational efficiencies and cost reductions

Samoa

Datasketch: Equipping Colombian small businesses with tools to harness the power of their own data

Datasketch: Equipping Colombian small businesses with tools to harness the power of their own data

Using an AI-powered chatbot designed to deliver crucial information, along with charts and maps, directly via chat

Colombia

Africa 118: empowering small businesses in Ethiopia to be discovered online

Africa 118: empowering small businesses in Ethiopia to be discovered online

Enhancing an innovative MSME Digital Presence Pack (DPP) in Ethiopia to add value for small businesses

Ethiopia

Vested Impact: empowering small businesses with the data they need to make change

Vested Impact: empowering small businesses with the data they need to make change

Leveraging AI and 300M science-based and impact data points to automatically assess and quantify the non-financial impact of small businesses

Global

SoBanHang: Empowering nano and micro businesses to thrive on digital technology

SoBanHang: Empowering nano and micro businesses to thrive on digital technology

A one-stop business OS enabling merchants to access market intelligence data and manage end-to-end cross border procurement effortlessly

Vietnam

Alner: Using a deposit-reward scheme to create a sustainable consumption loop

Alner: Using a deposit-reward scheme to create a sustainable consumption loop

Strengthening small business resilience by supplying refillable products through an enhanced mobile app

Indonesia

FUNDES: Connecting artisans and craft merchants to the most appropriate digitization tools

FUNDES: Connecting artisans and craft merchants to the most appropriate digitization tools

Building the first online community where artisans and craft merchants can interact and learn from their peers and adopt essential digital solutions

Mexico

Boost Technology, Project IKE: Empowering retailers with insights to increase their resilience

Boost Technology, Project IKE: Empowering retailers with insights to increase their resilience

Data analysis, behavioral science and conversational commerce provide retailers with insights about their business to drive improved outcomes

Nigeria

Open Contracting Partnership: Government contracts made accessible for small businesses

Open Contracting Partnership: Government contracts made accessible for small businesses

Using open data to seamlessly connect small businesses awarded government contracts with financial institutions who can offer them credit

Colombia

Boost Capital: Financial education data de-risks and expands small business credit

Boost Capital: Financial education data de-risks and expands small business credit

Testing the viability of a virtuous circle in which businesses performing well in financial training are rewarded with lower-cost loans

Cambodia

Flourish Fi: Data-driven nudges for improved money management

Flourish Fi: Data-driven nudges for improved money management

Behavioral science and AI-driven incentives and nudges help build healthy financial management habits

Brazil

ChatGenie: Making social commerce work better for small businesses

ChatGenie: Making social commerce work better for small businesses

New features reduce friction for businesses selling on social media, and enable management of multiple channels within a single app

Philippines

Novek: IOT-enabled vending machines maximize sales for retailers

Novek: IOT-enabled vending machines maximize sales for retailers

Tech-enabled vending machines dispensing household staples increase sales, reduce stock outs, and eliminate single-use plastic

Kenya

Stay up to date on our latest news, funding and partnership opportunities

Programs

Strive Women: Her Business, Her Financial Future

Featured Program

Strive Women: Her Business, Her Financial Future

Supporting women entrepreneurs to grow their businesses, confidence, resilience, and control.

VIQTORIA: Connecting small businesses in Ecuador with digital solutions that accelerate their transformation.

VIQTORIA: Connecting small businesses in Ecuador with digital solutions that accelerate their transformation.

Connecting startups and women-led MSEs across Ecuador to cross-fertilize ideas and accelerate their digital transformation.

Ecuador

GO DIGITAL: Empowering women-led small businesses in Poland to grow through digitalization

GO DIGITAL: Empowering women-led small businesses in Poland to grow through digitalization

Unlocking the potential of female entrepreneurs by connecting them to tailored digital tools and one-on-one support services

Poland

Tern Eco: supporting SME retailers on their journey to circularity

Tern Eco: supporting SME retailers on their journey to circularity

Fully closing the loop through the development of a plug and play solution that supports multiple circular models—from reuse to resale.

United Kingdom

SkyEye: Supporting small businesses to identify new customers and sales opportunities

SkyEye: Supporting small businesses to identify new customers and sales opportunities

Using marketing analytics and transaction data to enable better decision making for MSEs to benefit from operational efficiencies and cost reductions

Samoa

Datasketch: Equipping Colombian small businesses with tools to harness the power of their own data

Datasketch: Equipping Colombian small businesses with tools to harness the power of their own data

Using an AI-powered chatbot designed to deliver crucial information, along with charts and maps, directly via chat

Colombia

Africa 118: empowering small businesses in Ethiopia to be discovered online

Africa 118: empowering small businesses in Ethiopia to be discovered online

Enhancing an innovative MSME Digital Presence Pack (DPP) in Ethiopia to add value for small businesses

Ethiopia

Vested Impact: empowering small businesses with the data they need to make change

Vested Impact: empowering small businesses with the data they need to make change

Leveraging AI and 300M science-based and impact data points to automatically assess and quantify the non-financial impact of small businesses

Global

SoBanHang: Empowering nano and micro businesses to thrive on digital technology

SoBanHang: Empowering nano and micro businesses to thrive on digital technology

A one-stop business OS enabling merchants to access market intelligence data and manage end-to-end cross border procurement effortlessly

Vietnam

Alner: Using a deposit-reward scheme to create a sustainable consumption loop

Alner: Using a deposit-reward scheme to create a sustainable consumption loop

Strengthening small business resilience by supplying refillable products through an enhanced mobile app

Indonesia

Strive EU: Surfacing new innovations and amplifying small business voices in the EU

Strive EU: Surfacing new innovations and amplifying small business voices in the EU

Supporting small businesses to navigate Europe’s twin transitions to a more digital and sustainable economy

Strive Women: Her Business, Her Financial Future

Strive Women: Her Business, Her Financial Future

Supporting women entrepreneurs to grow their businesses, confidence, resilience, and control.

Strive India: enabling 500,000 small businesses to succeed in the digital economy by 2025

Strive India: enabling 500,000 small businesses to succeed in the digital economy by 2025

Reaching India’s small businesses to encourage the adoption of new digital tools and enable access to markets and digital financial services

‘Strive for Growth’ e-commerce training program for small businesses

‘Strive for Growth’ e-commerce training program for small businesses

Supporting small businesses across Latin America to increase their online sales by providing e-commerce training content through active MSE Facebook community groups.

Strive Malaysia

Strive Malaysia

Empowering 100,000 small businesses to succeed in the digital economy

Malaysia

Strive Indonesia: Empowering 300,000 small businesses to succeed in the digital economy

Strive Indonesia: Empowering 300,000 small businesses to succeed in the digital economy

Driving the digitalization of Indonesian small businesses and offering bespoke support, especially to women entrepreneurs.

Indonesia

Strive USA: Connecting small businesses to the support they need to thrive

Strive USA: Connecting small businesses to the support they need to thrive

Mastercard Strive USA connects small businesses to the support they need to thrive.

USA

Strive Mexico: Roads to resilience for MSEs

Strive Mexico: Roads to resilience for MSEs

Supporting 400,000 small businesses and women micro-entrepreneurs by strengthening the country’s entrepreneurship support ecosystem.

Mexico

Strive Czechia: supporting 250,000 small businesses to succeed in the digital economy

Strive Czechia: supporting 250,000 small businesses to succeed in the digital economy

Bolstering the resilience and growth of Czech small businesses through digitalization, peer mentoring, and financial services.

Czech Republic

Supporting the digitization of micro-enterprises in Brazil’s favelas

Supporting the digitization of micro-enterprises in Brazil’s favelas

Training, gamification, and mentoring promote the adoption of digital tools and facilitate access to credit for favela based businesses.

Brazil

Strive UK: Empowering 650,000 British entrepreneurs to succeed in the digital economy

Strive UK: Empowering 650,000 British entrepreneurs to succeed in the digital economy

Connecting micro- and small business owners with the training, technology, and tools to build resilience and thrive.

United Kingdom

XRGlobal: Virtual reality upskilling for tractor owners in partnership with Hello Tractor

XRGlobal: Virtual reality upskilling for tractor owners in partnership with Hello Tractor

Testing the potential of virtual reality for training tractor owners to grow their businesses through the Hello Tractor app

Kenya

FUNDES: Connecting artisans and craft merchants to the most appropriate digitization tools

FUNDES: Connecting artisans and craft merchants to the most appropriate digitization tools

Building the first online community where artisans and craft merchants can interact and learn from their peers and adopt essential digital solutions

Mexico

Boost Technology, Project IKE: Empowering retailers with insights to increase their resilience

Boost Technology, Project IKE: Empowering retailers with insights to increase their resilience

Data analysis, behavioral science and conversational commerce provide retailers with insights about their business to drive improved outcomes

Nigeria

Open Contracting Partnership: Government contracts made accessible for small businesses

Open Contracting Partnership: Government contracts made accessible for small businesses

Using open data to seamlessly connect small businesses awarded government contracts with financial institutions who can offer them credit

Colombia

Michael Miebach

CEO, Mastercard

“When small businesses thrive our local communities and economies thrive, but when they struggle, the impact is widespread. What small business owners need right now is partners who listen to them and develop innovative solutions that help them grow in the wake of the pandemic. That’s what makes programs like Strive so critical today and tomorrow.”
Michael Miebach

From the Blog

A new milestone for Strive Community: We’ve reached 5 million small businesses

Featured Article

A new milestone for Strive Community: We’ve reached 5 million small businesses

June 27th marks Micro-, Small, and Medium-sized Enterprises Day, a global day that recognizes the critical role that small businesses play in inclusive growth around the world.
The digital marketplace dilemma: Growth opportunities and challenges for small businesses

The digital marketplace dilemma: Growth opportunities and challenges for small businesses

This post is part of a series on our findings from Mastercard Strives Small Business Digital Evidence Map.
Public-private partnerships and small businesses: A conversation on what is working in New York…

Public-private partnerships and small businesses: A conversation on what is working in New York…

Public-private partnerships and small businesses: A conversation on what is working in New York City This conversation took place at the Mastercard Strive USA Summit in New York City between Kevin D.
Cracking the Code: The Game-Changing Impact of Digital Upskilling on Small Enterprises

Cracking the Code: The Game-Changing Impact of Digital Upskilling on Small Enterprises

This post is part of a series on our findings from Mastercard Strives Small Business Digital Evidence Map.
How a wave of government programs for small businesses are strengthening the U.S.

How a wave of government programs for small businesses are strengthening the U.S.

How a wave of government programs for small businesses are strengthening the U.
How a wave of government programs are strengthening the U.S. entrepreneurial ecosystem

How a wave of government programs are strengthening the U.S. entrepreneurial ecosystem

Fresh federal funding, particularly the $10 billion State Small Business Credit Initiative (SSBCI), is flowing into the small business sector. This presents a once-in-a-generation opportunity to bolster the overall ecosystem supporting entrepreneurs as well as catalyze lasting change.

Exploring the evidence: The power of tailored digital financial services for small businesses

Exploring the evidence: The power of tailored digital financial services for small businesses

This post is part of a series on our findings from Mastercard Strives Small Business Digital Evidence Map.
Harnessing immersive learning: Upskilling tractor owners to grow their businesses through VR

Harnessing immersive learning: Upskilling tractor owners to grow their businesses through VR

Harnessing immersive learning: Upskilling tractor owners to grow their businesses through virtual reality The following is a guest post written by Natalie Miller from XRGlobal, which builds virtual, augmented, and mixed-reality solutions that revolutionize learning and development in emerging markets.
How Vested Impact enables data-driven impact assessments for micro- and small businesses

How Vested Impact enables data-driven impact assessments for micro- and small businesses

This guest post is co-authored by Kim Abbott, CEO and founder of Vested Impact, and Rosie Afia-Ford at Caribou Digital.
Building bridges for small businesses: Highlights from the inaugural Strive USA Summit in New York

Building bridges for small businesses: Highlights from the inaugural Strive USA Summit in New York

New technologies and historic opportunity but also an urgent need to come together and collaborate at a greater scale to prevent millions of small businesses from failing.
Deploying Internet-of-Things dispensers in informal retail: What have we learned?

Deploying Internet-of-Things dispensers in informal retail: What have we learned?

The following guest post is by Zahid Mitha from Novek, a company that builds Internet of Things technology for dispensers and vending machines for micro-retailers.
Developing data-driven learning journeys for micro- and small entrepreneurs in Brazil

Developing data-driven learning journeys for micro- and small entrepreneurs in Brazil

The following guest post is by Flourish Fi, an organization whose mission is to empower all people to build positive money habits and achieve financial security.
Developing data-driven learning journeys for micro- and small entrepreneurs in Brazil

Developing data-driven learning journeys for micro- and small entrepreneurs in Brazil

The following guest post is by Flourish Fi, an organization whose mission is to empower all people to build positive money habits and achieve financial security.
Shared challenges, unique contexts: Mastercard Strive USA launches event series focused on local…

Shared challenges, unique contexts: Mastercard Strive USA launches event series focused on local…

Shared challenges, unique contexts: Mastercard Strive USA launches event series focused on local small business ecosystems Entrepreneurs need more than a good idea to launch and grow a new business.

Partnerships, policy & platforms: How the community development finance sector is supporting…

Partnerships, policy & platforms: How the community development finance sector is supporting…

Partnerships, policy & platforms: How the community development finance sector is supporting historic entrepreneurship growth in the U.
Grants available for AI solutions for small businesses

Grants available for AI solutions for small businesses

Today, Mastercard launched its latest Strive Innovation Fund.
Grants available to help small businesses manage rising sustainability demands

Grants available to help small businesses manage rising sustainability demands

Today, Mastercard launched its latest Strive Innovation Fund.
Grants available for small business cybersecurity solutions

Grants available for small business cybersecurity solutions

Today, Mastercard launched its latest Strive Innovation Fund.
Grants available to improve access to credit for European small businesses

Grants available to improve access to credit for European small businesses

Today, Mastercard launched its latest Strive Innovation Fund.
Introducing CREDERE: A new solution using open data to improve the financial inclusion of small…

Introducing CREDERE: A new solution using open data to improve the financial inclusion of small…

Introducing CREDERE: A new solution using open data to improve the financial inclusion of small businesses in public procurement markets This guest post is by Lindsey Marchessault and Oscar Hernandez from the Open Contracting Partnership, an organization supporting transformational public procurement reform in more than 60 countries around the world.
Fueling Small Business Growth in the United States: Meet the Mastercard Strive USA Innovation Fund…

Fueling Small Business Growth in the United States: Meet the Mastercard Strive USA Innovation Fund…

Fueling Small Business Growth in the United States: Meet the Mastercard Strive USA Innovation Fund Winners This is the second article of two highlighting the winners of the Mastercard Strive Innovation Fund.

Announcing the newest winners of our Strive Community Innovation Fund: Part one

Announcing the newest winners of our Strive Community Innovation Fund: Part one

This is the first blog of two highlighting the winners of our innovation fund.
Mastercard Strive awards nearly $2 million in grants to 11 innovative organizations supporting…

Mastercard Strive awards nearly $2 million in grants to 11 innovative organizations supporting…

Mastercard Strive awards nearly $2 million in grants to 11 innovative organizations supporting small businesses across the globe The Mastercard Center for Inclusive Growth announced the newest grant recipients of the Mastercard Strive Innovation Fund, with nearly $2 million in grants distributed globally.
Want to boost the global economy by $10 trillion? Invest in women.

Want to boost the global economy by $10 trillion? Invest in women.

This post originally appeared on CAREs website, here.
Empowering women entrepreneurs: Navigating challenges and seizing opportunities for gender…

Empowering women entrepreneurs: Navigating challenges and seizing opportunities for gender…

Empowering women entrepreneurs: Navigating challenges and seizing opportunities for gender intentional programs This post is part of a series on our findings from Strive Communitys Small Business Digital Evidence Map.

Insights

Behavioral science to drive market participation

Behavioral science to drive market participation

Behavioral science involves understanding what influences behavior. It can be an effective ally for enabling small businesses to participate more effectively in digital marketplaces.

Women-centered models for last-mile distribution

Women-centered models for last-mile distribution

For e-commerce providers, a women-centered approach to last-mile distribution is a promising model for empowering women sales agents and better connecting with women customers.

Social commerce

Social commerce

Micro- and small businesses worldwide increasingly utilize social media platforms like Facebook, WhatsApp, Instagram, and TikTok as virtual storefronts, tapping into a growing global industry.

Consumer protection

Consumer protection

Adopting digital financial services by small businesses can increase their access to finance and strengthen their financial inclusion. However, a lack of trust arising from consumer protection risks can limit the adoption process.

Financial services for women-owned small businesses

Financial services for women-owned small businesses

Globally, one in three businesses are owned by women, who often encounter obstacles in financing, owning, and growing a business. Digital financial services can have positive business and household impacts on women.

Embedded finance

Embedded finance

Embedded finance allows small businesses to access financial services through digital interfaces with which they already interact, with the potential to offer faster access to timely and tailored products.

Measurement in a digital age

Measurement in a digital age

The pandemic challenged traditional approaches to monitoring, evaluation and learning systems for business support programs, presenting new opportunities for optimization, learning, and impact measurement.

Digitizing payments

Digitizing payments

Digitizing payments not only offers small businesses many benefits and efficiencies, it also provides positive spillover effects for their customers and suppliers, and strengthens financial inclusion efforts.

Digital insurance

Digital insurance

Small businesses are often more vulnerable to risks and shocks compared to larger enterprises. Insurance can be critical to small businesses better absorbing financial shocks, building assets, and managing risks.

Access to finance

Access to finance

Access to finance is critical to small businesses’ development and growth, but few solutions account for their nuanced and diverse needs, resulting in a huge small business financing gap globally.

Enabling small businesses to grow by outsourcing

Enabling small businesses to grow by outsourcing

For small businesses who want to grow, hiring new staff is not the only option—they could also consider outsourcing. Outsourcing enables small businesses to strengthen and execute their operations and improve efficiency.

Digital peer networks to support small businesses

Digital peer networks to support small businesses

Peers can support fellow small business owners by sharing business practices, facilitating new connections, and offering tailored advice. 80% of small businesses believe interacting with peers improves their business outcomes.

Digital mentoring for small businesses

Digital mentoring for small businesses

Mentoring offers relationship-based guidance from experienced business owners for small businesses to develop new skills and networks to support growth. Digital channels have increased the availability and convenience of mentoring.

Delivering digital training to small businesses

Delivering digital training to small businesses

Training that is delivered to small businesses through digital channels is increasingly promising. It can integrate techniques that increase knowledge retention and user engagement, leading to positive impacts for small business capacity building.

Designing digital training for small businesses

Designing digital training for small businesses

Training programs that are delivered digitally show promise for small business owners with limited time to access key information when they need it. Digital training is convenient, cost-effective, and engaging, so long as it is designed well.

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