Empowering small businesses for a digital future
Small businesses are engines of economic growth and the key to an inclusive recovery. Yet many are struggling to adapt to rapid digital transformation in the wake of the pandemic. Strive Community, a global initiative launched by Caribou Digital and the Mastercard Center for Inclusive Growth, will equip five million small business owners with innovative digital solutions that unleash their potential as catalysts of inclusive growth.
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Supporting small business resilience and growth in a changing digital economy
Digital transformation has created new challenges and opportunities for small businesses around the world. It has also fundamentally changed the landscape of players pivotal to their growth - digital platforms, super apps, fintechs and others now play a key role. This program unites these organizations as the Strive Community, with philanthropic support from the Mastercard Impact Fund.
Read our new white paperOur Approach
Strive Community brings together expertise across business, technology, research and government to develop solutions that enable small businesses to save time and make more money by going digital across three areas.
Business Operations
Supporting small businesses to become more efficient by digitizing time-consuming processes like bookkeeping, inventory tracking, scheduling, and client management.
Financial Services
Enabling small businesses to meaningfully use digital financial services, such as digital payments, business bank accounts, insurance, and financing, to promote their growth.
Market Participation
Facilitating more effective and efficient participation of small businesses in digital marketplaces, so that they can reach more customers and sell to new markets.