Supporting small business resilience and growth in a changing digital economy


A global initiative of Caribou Digital and the Mastercard Center for Inclusive Growth, Mastercard Strive is unleashing the potential of small businesses as catalysts of inclusive growth



The world needs thriving small businesses

Small businesses are vital engines of economic growth that is inclusive and sustainable. They are the backbone of our communities, employing millions and enabling access to basic goods and services, especially for marginalized groups. 

Digital transformation, accelerated by the pandemic, has created new challenges and opportunities for small businesses. It has changed what they can do to thrive, but also what they must do to survive. Many small businesses are struggling to make effective use of digital technologies, and some remain excluded entirely.

Digital transformation has also fundamentally changed how small businesses can - and should - be supported, and has expanded the landscape of players pivotal to their growth; digital platforms, super apps, fintechs and others now play a crucial role.

This program unites these organizations as the Mastercard Strive. With philanthropic support from the Mastercard Impact Fund, we work with partners to meet small businesses where they are and support them with innovative digital and data-first solutions. By working together we can strengthen small businesses and unleash their full potential to catalyze inclusive growth.


In collaboration with our unique community of innovative partners, Mastercard Strive empowers small businesses to reap the benefits of going digital across three areas.

Business Operations 

Supporting small businesses to save time by digitizing processes such as bookkeeping, invoicing, inventory management, scheduling, and sales.

Financial Services 

Promoting small businesses’ growth through meaningful use of digital financial services, such as payments, business banking, credit, and insurance.

Market Participation 

Enabling small businesses to make more money by more effectively participating in digital marketplaces, to reach more customers and new markets.


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