
Behavioral science to drive market participation
Behavioral nudges and gamification help small businesses adopt digital tools, boosting engagement, sales, and participation in digital marketplaces.

Behavioral nudges and gamification help small businesses adopt digital tools, boosting engagement, sales, and participation in digital marketplaces.

Women-centered last-mile distribution boosts rural sales by empowering women agents with mobility, training, trust, and safer, flexible delivery models.

Social commerce helps small businesses reach customers, boost sales, and access digital payments and credit through social media platforms.

Digital financial services help women-owned small businesses overcome funding gaps, build resilience, and grow through accessible credit, savings, and digital tools.

Consumer protection risks fuel small business distrust of digital finance, highlighting the need for safer, transparent DFS to drive adoption and growth.

Embedded finance helps small businesses access payments, credit, payroll, and insurance directly within digital platforms to boost growth, cash flow, and efficiency.
Learn how digitizing payments boosts small business growth, resilience, and financial inclusion.
Explore best practices for designing digital training programs for small businesses, from microlearning and storytelling to user-centered design.
Learn how outsourcing helps small businesses boost productivity, cut costs, and access global talent.
Discover how digital mentoring boosts small business growth, with evidence, best practices, and strategies for designing impactful mentor programs.
Discover how digital insurance helps small businesses manage risk, build resilience, and close the coverage gap.
Learn how digital measurement helps small business programs track impact, improve decisions, and use real-time data responsibly.
Explore how digital lending is expanding small business access to finance, from fintech credit models to responsible lending practices.
Learn how digital peer networks help small businesses grow through shared knowledge, collaboration, and trust.
