Why this program?

• On average, 2 out of 3 European micro-businesses rate digitalization as highly or critically important to their competitiveness.
• Nearly three-quarters of micro-businesses plan to increase digital investment in the next 3 years, and almost 60% of European micro-businesses are using AI solutions or plan to use them in the near future.
• However, cost remains a key barrier, and small businesses that do not use AI are held back by limited expertise and a lack of clarity on how to get started.
• Simple and user-friendly, all-in-one solutions give small businesses the ability to build digital products and optimize their operations using natural language, no coding skills required.

POKIT is a French startup leveraging AI to enable small businesses to design, structure, and manage a digital product faster and more efficiently.

Their platform makes it possible for users to transform an idea or a business need into clear product specifications and deliverables, making "Product Management" accessible to micro- and small businesses.

AI is the engine behind POKIT. It takes the guesswork out of building digital products and optimizing business operations by instantly mapping out needs, organizing goals, and creating initial designs and wireframes.

By handling the complex planning that usually takes significant time and budget, POKIT helps small businesses save resources while moving from a simple idea to a ready-to-launch product.

With support from Mastercard Strive, POKIT will test and accelerate access to their solution for micro- and small businesses in France. This will be achieved by strengthening its AI architecture, implementing data and analytics tools to better track product usage, retention, and value; and automating internal processes.