Gynger Care: Supporting women’s well-being and resilience in the workplace through a digital B2B solution
Gynger Care is a French startup using AI to help businesses of all sizes deliver faster, more personalized reproductive and well-being support for women, improving workplace inclusion, engagement, and resilience.
Why this program?
- Women-led businesses in the EU represent about 30% - 34% of total entrepreneurs and self-employed individuals.
- About 40% of women in Europe and 28% in France have considered running their own business.
- However, women’s reproductive well-being is often associated with their participation, resilience, and ability to meet working demands in the workplace.
- Approximately 1 in 3 working women experience symptoms related to reproductive well-being that are left dismissed or under-addressed.
- Women are 62% more likely than men to feel unsupported at work regarding their well-being.
Gynger Care is a French startup dedicated to fostering inclusive workplaces where women’s well-being is prioritized.
Through its B2B digital solution, Gynger Care enables businesses to support their female employees on their reproductive care and well-being journeys (including menstrual and hormonal health, pregnancy, and postpartum). Most significantly, Gynger Care has reduced the time for female employees to access a specialist from 93 days to 24 hours, and currently covers 25,000 employees
By breaking taboos around these often-overlooked experiences, the solution strengthens employee well-being, engagement, and belonging, which directly enhances business productivity and resilience.
With support from Mastercard Strive, Gynger Care is leveraging AI to make women’s well-being support accessible to even the smallest businesses. By simplifying the onboarding process, Gynger Care is removing the administrative burden for busy founders, so they can adopt and offer this solution to employees in just a few clicks. For the women they employ, this means faster, more reliable access to the care they need to thrive in the workplace.
Gynger Care’s deployment of AI components will also enable their solution to make well-being support feel personal —by, for instance, matching the right advice to the right person and analyzing usage to understand what employees actually need. This would enable Gynger Care to reach more users faster and boost engagement without losing human connection.
Implementation partners
Delivering impact where it matters most
Implementation partners work directly with small businesses to design and deliver practical, digital-first solutions. Through localized expertise and hands-on support, they help entrepreneurs adopt tools, strengthen operations, improve access to financial services, and expand into digital markets. These partners translate strategy into action — meeting small businesses where they are and equipping them with the capabilities they need to grow, adapt, and thrive in a rapidly changing economy.
Scale partners
Expanding Impact, Accelerating Growth
Scale partners amplify proven solutions by leveraging their platforms, networks, and technology to reach small businesses at scale. By embedding digital tools, financial services, and marketplace access into their ecosystems, they enable broader adoption and sustainable growth. These partners play a pivotal role in accelerating impact — helping ensure that innovative support models can reach more entrepreneurs, in more communities, more efficiently.
Become a partner
Interested in being a partner for change?
Together we can empower millions of small businesses globally with innovative digital solutions that boost resilience, growth, and inclusion. Your organization's expertise can help bring impactful programs to scale, deepen local reach, and create meaningful change in the small business ecosystem. Be part of a vibrant partner community driving real economic impact.
Emmanuelle Gautier
Gynger CareWith support from Mastercard Strive, Gynger Care will be able to increase activation rates and usage frequency, improve impact measurement through consolidated data indicators, and improve B2B customer retention. This support lays the foundation for a more robust, data-driven product ready for scaling.
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