Micro-learning videos provide bitesize actionable tips to business owners in Southeast Asia
Videos, live webinars, and support from peers and mentors empower entrepreneurs to improve their businesses or start new ones
Why This Program?
Why This Program?
- Small and micro-enterprises play a vital role in Indonesia, Vietnam, and the Philippines. They contribute up to 60% of the GDP of these economies and absorb between 60% and 97% of the total workforce, depending on the market.
- These businesses were hit extremely hard by the COVID-19 pandemic; 80% to 90% lost income as countries went into lockdowns.
- Businesses who managed to continue generating revenue did so by going digital. This program seeks to bring the benefits of digitalization to more micro-businesses across this region.
The COVID-19 pandemic accelerated the digitization of economies across Southeast Asia, but also further compounded the digital divide for small businesses. Lack of business management know-how, financial management knowledge, digital skills, innovation, and distribution left micro-enterprises unable to compete as the markets in which they trade became digitized more than ever before, almost overnight. Consumer purchasing behavior shifted online, and millions of small businesses that did not manage to go digital were left behind—a trend that is continuing.
By contrast, online businesses in the region were more likely to survive the pandemic, and their profits rebounded more quickly. Firms that made early investments in digital—including using or increasing their use of the internet, social media, specialized apps, or digital platforms—recovered more quickly. This points to the incredible potential of digitization to enable small businesses to build resilience.
As digital transformation has accelerated, so too has platformization. Digital platforms in sectors such as ride-hailing and e-commerce, which are thriving in Southeast Asia, now play an increasingly pivotal role in small businesses’ success.
Strive Community is partnering with these digital platforms and others to unlock the potential of going digital for more small businesses in Indonesia, Vietnam, and the Philippines. We have developed a small business tool kit with micro-learning videos that address major knowledge gaps among micro-enterprises. The content is in local languages and leans heavily on the power of peer small businesses sharing their experiences and tips. Topics include: digital bookkeeping, cash flow management, and budgeting; setting prices and making a profit; online sales and promotion; digital marketing; customer service; and pivoting and diversifying. These self-serve videos will be complemented by live webinars, and mentoring for the most engaged learners.
The program has also developed a similarly structured entrepreneurship tool kit to support the 25% of online entrepreneurs who only started their business during the pandemic and are navigating this path for the first time.
Both toolkits were developed by Strive Community’s consortium of implementation partners who have deep expertise in small business support in their respective countries. Partners worked closely together to identify common barriers across their countries, develop training to address these challenges, and fully localize content so that it resonates deeply with business owners in each country.
This program is looking for partners who serve small businesses that may be able to benefit from access to this content. Please get in touch with us if your organization is interested.
Our implementation partners for this project are:
Tumbu Accelerator is a small business learning and development organization established by the founders and chief editor of ukmindonesia.id, the first online information hub for micro-enterprises in Indonesia. Tumbu conducts research, designs and implements small business education and capacity-building programs, and provides mentoring and incubator programs to help entrepreneurs improve their business performance and grow their businesses. Ukmindonesia.id provides comprehensive information and knowledge to help small businesses thrive and grow. It has served more than 3.5 million unique business owners since 2017.
The Women’s Initiative for Startups and Entrepreneurship (WISE) is an award-winning organization supporting women-led startups and businesses in Vietnam. WISE offers all-around business development support for women-led small businesses, including capacity building, business incubation and acceleration, mentoring, access to finance, community building, research, and policy advocacy. WISE stands out in the ecosystem for its strength in designing and delivering innovative programs by leveraging its deep understanding of and connections with micro- and small businesses.
Bayan Academy for Social Entrepreneurship and Human Resource Development is a social development organization in the Philippines. It offers entrepreneurship, management, and education training programs and services, as well as livelihood and skills training courses for development institutions, cooperatives, banks, educational institutions, and micro- and small enterprises.
“With the Indonesian Government's goal to digitize 30 million micro and small enterprises by 2025, our Small Business Toolkits can contribute significantly to helping more entrepreneurs participate in and benefit from the digital economy. Being part of the Strive Community enables us to work with other experts and peers to create and share localized content that is not only easy to understand, relatable and practical, but also relevant and scalable.”
CEO, Tumbu Accelerator
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