Mastercard Strive Indonesia: Empowering 300,000 small businesses to succeed in the digital economy
Strive Indonesia is a national initiative that empowers small businesses to succeed in the digital economy by expanding digital adoption, improving access to capital, and strengthening the small business support ecosystem to drive inclusive and sustainable growth.
Why this program?
- In Indonesia, Micro, Small, and Medium-sized Enterprises (MSMEs) play a significant role in the country’s economy, comprising 64 million of total enterprises and contributing 61% of the country's gross domestic product (GDP)
- However, only about 17.5 million MSMEs are entering the digital ecosystem.
- Around 18 million MSMEs in Indonesia still need access to formal financing, and 46 million MSMEs still require additional financing for business capital and investment.
Program overview
Small businesses are vital engines of economic growth. By helping them get access to capital, go digital, and grow their networks and know-how, as well as by strengthening the small business support ecosystem, the Strive Indonesia program aims to catalyze inclusive and sustainable growth in the country.
Over the next three years, Strive Indonesia aims to empower 300,000 Indonesian small businesses to succeed in the digital economy, with focus on three goals:
- Go digital and grow networks and know-how – Build demand and lower barriers to technology adoption through peer mentoring and addressing the cost of digitalization.
- Get capital – Work closely with bank and non-bank institutions to further democratize access to credit for small businesses, especially for women-led or owned businesses.
- Strengthening the small business support ecosystem – Establish a learning network and conduct research on small business digitization to share best practices and insights, co-create initiatives to address systemic bottlenecks, provide the ecosystem with rich quantitative data, and trigger positive shifts.
About the Indonesian National Council for Financial Inclusion (DNKI)
The DNKI has a function as a guideline for Ministers and Heads of Institutions in establishing sectoral policies related to National Strategy for Financial Inclusion (SNKI) as outlined in strategic plan documents in their respective fields of work as part of the The National Medium Term Development Plan (RPJMN) as well as a guideline for Governors and Regents/Mayors in establishing regional policies related to SNKI at the provincial and district/city levels. As an effort to open access to formal finance for the community, the DNKI is tasked with coordinating and synchronizing the implementation of the SNKI, regulating steps and policies in solving problems and obstacles in the implementation of the SNKI, as well as monitoring and evaluating the implementation of the SNKI. In carrying out its duties, the DNKI is assisted by the Working Group and the Secretariat.
About Mercy Corps Indonesia and MicroMentor Indonesia
Mercy Corps Indonesia is a local non-profit organization based in Jakarta that helps communities recover from crises and build resilience to create a world of opportunity. Their programs help people across Indonesia with the tools and support they need to build secure, productive and just communities. Mercy Corps Indonesia is part of Mercy Corps, a global team of humanitarians working on the front lines of today's biggest crises to create a future of possibility, where everyone can prosper. In 2020 alone, they were able to reach more than 29 million people in more than 40 countries around the globe through their work. MicroMentor Indonesia is a free online business mentoring platform adopted from the global MicroMentor platform, a program of Mercy Corps.
Our goal
Empower Indonesian small businesses to grow
Through digital adoption, improved access to capital, and a stronger support ecosystem.
By the numbers
Implementation partners
Delivering impact where it matters most
Implementation partners work directly with small businesses to design and deliver practical, digital-first solutions. Through localized expertise and hands-on support, they help entrepreneurs adopt tools, strengthen operations, improve access to financial services, and expand into digital markets. These partners translate strategy into action — meeting small businesses where they are and equipping them with the capabilities they need to grow, adapt, and thrive in a rapidly changing economy.
Become a partner
Interested in being a partner for change?
Together we can empower millions of small businesses globally with innovative digital solutions that boost resilience, growth, and inclusion. Your organization's expertise can help bring impactful programs to scale, deepen local reach, and create meaningful change in the small business ecosystem. Be part of a vibrant partner community driving real economic impact.
Payal Dalal
MastercardDigitalization can help small businesses save costs, make more money, weather volatility and increase productivity. However, in order to take advantage of the benefits of digitalization, they need the right support. Strive Indonesia is designed to build demand for digitalization and lower barriers to adoption to enable small businesses to tap into the power of digital technology to build resilience and grow.





