Free training content for small businesses


Mastercard Strive has worked with experts around the world to develop digital training content that equips small business owners with the skills they need to make their businesses resilient and primed for growth. Our training materials are freely available to any organization supporting small businesses. Browse below and get in touch if you’d like to use it.


App for East African small businesses

This chatbot content addresses challenges uncovered by in-depth needs assessments of more than 1,700 business owners in Kenya, Uganda, Nigeria, and Côte d'Ivoire. The material has been carefully designed by Arifu and provides clear, actionable tips on how to improve operational efficiency, better manage finances, and safely sell online. It uses mixed media—including video, images and text—which has been adapted for each market to ensure that scenarios are locally relevant. The chatbot has been thoroughly tested with real business owners across the continent and is improved continuously based on their feedback and uptake data. 

If your organization serves small businesses in Africa, this content is for you. Reach out to us to find out how you can access it for free. 

Channels: Chatbot for SMS or messaging platforms including WhatsApp, Telegram, Facebook Messenger, and more. API for Android/iOS app integration.

Languages: English, Swahili, French, Luganda, Pidgin, Hausa

Try it for yourself! Click here or send BIZZ to WhatsApp +254735040081

Chatbot course topics

Start your business
  • Traits of an entrepreneur
  • Ideation
  • Market surveys
  • Business modeling and planning
  • Funding and finding money for your business
Money management
  • Records as a tool for smart decision-making
  • Manage your business finances
  • Digital payments and receipts
Grow your business
  • Market research
  • Promoting your business
  • Setting good prices
  • Improving your stock and inventory
  • Planning for loans
  • Safe borrowing
Secure your business
  • Insuring your business
  • Best practices for saving
  • Setting saving goals
  • Digital saving tools
Digital Skills
  • Benefits of the internet
  • Online apps basics
  • Apps for businesses
  • Learning skills online
  • Staying safe online
  • Special phone features
Online Selling
  • Understanding your customers
  • Attracting customers
  • Closing sales
  • Fostering customer relationships

Use Strive Community content for free to support small businesses in your network.

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